Product leader with 12+ years of experience driving platform modernization, scaling $100M+ eCommerce businesses, and delivering customer-centric digital experiences across regulated and high-growth environments. Known for creating structure in ambiguity, aligning complex stakeholders within matrixed organizations, and translating compliance and operational requirements into scalable product systems.
Experience
- Brought nearly all 319 Division I institutions (96%) through the first year-end attestation by designing the close-out process from scratch, letting schools validate and correct revenue share, scholarship, and roster data before a five-step sign-off chain
- Kept 1,000+ school leaders and 100+ conference leaders on track for a hard compliance deadline by using Claude Cowork and the terminal to generate 354 personalized progress reports and automate delivery every two weeks
- Eliminated 16,000+ manual transactions and cut related support escalations from several hundred to under 60 by shipping NCAA Transfer Portal automation for football and basketball, unblocking receiving schools from processing transfers
- Turned a 75-feature backlog into 23 prioritized items and a twice-monthly release cadence by building CAPS's planning and lifecycle infrastructure from scratch, using AI-assisted prioritization and 16+ stakeholder and user sessions to connect SMEs directly to the roadmap
- Grew revenue from $150M to $250M+ in two years by building the first in-house product and engineering team for the Topps.com DTC business and leading product strategy, internal tools for scaling new licenses, and the end-to-end customer experience
- Improved site speed 30%+ and held uptime above 99% by leading a headless migration to Shopify and ContentStack that brought stack ownership in-house and let merchandising and customer service manage content, inventory, and site operations directly
- Grew product discovery ~15% and improved search conversion by leading an SEO-critical site re-architecture, re-indexing the SKU and category taxonomy, and launching intent-driven category pages
- Migrated 1M+ accounts and 50M titles from ComiXology to Kindle with zero data loss as GTM lead for the multi-year platform migration
- Generated $5M+ in new annual revenue and 20%+ YoY growth by creating a vendor-sponsored recommendation tool for Baby Registry that unlocked a scalable ad model for niche markets
- Lifted mobile conversion 10% and engagement 15% by redesigning Baby Registry's item-selection flow based on A/B testing and user insights
- Increased engagement and retention for 50K+ monthly active users by launching Kindle's panel-by-panel comics reader across iOS, Android, and web, leading 14 engineers and 2 UX designers
- Delivered 40% YoY sales growth and scaled BaoBae.com from 12 to 50+ vendor partners as first hire, building brand, community, and marketing strategy from the ground up
- Expanded visibility for emerging e-commerce brands by producing 200+ person events and influencer campaigns
- Doubled programming year over year across several committees
- Tripled the internship program by expanding recruitment and supervising 10+ interns annually