Product leader · AI-enabled strategy · Washington, DC

Product leadership across regulated, high-growth, and global-scale businesses.

12+ years of product and operations experience. Today I lead product and operations for CAPS at the College Sports Commission, the system of record for college athlete payments under the House v. NCAA settlement. Previously a product leader at Fanatics and Amazon.

Mariel Montuori
Regulated

College Sports Commission

Athlete payment and roster compliance for Division I institutions

High-growth DTC

Fanatics · Topps.com

Revenue grown from $150M to $250M projected for 2025

Global consumer scale

Amazon

1M+ accounts and 50M titles migrated to Kindle with zero data loss

AI and automation

Applying AI to how product work gets done.

Practical applications across prioritization, operations, and communication.

Prioritization

AI-enabled roadmap prioritization

Implemented AI-enabled backlog prioritization at CAPS, consolidating a 75-feature backlog into 23 prioritized items.

Automation

Campaign automation

Built campaign automation with Python and the Mailchimp API for communications to 300+ member institutions.

Custom AI workflows

Custom Claude skills

Built custom Claude skills that codify writing standards and structured research workflows.

Flagship

AI Enablement Player-Coach

Led the implementation of enterprise AI within the College Sports Commission. Assisted teams in building custom skills, artifacts and confidence with AI, educating on automations beyond "prompt engineering".

Selected work

Three industries, three scales
College Sports Commission
2026 to present
Director, CAPS Product & Operations

Building product infrastructure for a new system of record

Built CAPS's product planning and lifecycle infrastructure from scratch. Using AI-enabled prioritization, I consolidated the backlog into a focused roadmap, replaced ad-hoc launches with a twice-monthly release cadence, and ran stakeholder and user sessions to connect subject-matter experts directly to the roadmap.

AI-enabled prioritizationProduct operationsCompliance
75 → 23backlog items, prioritized
2x / monthrelease cadence
16+stakeholder and user sessions
Fanatics · Topps.com
2023–2025
Principal Product Manager

Scaling a DTC business with its first in-house product team

Built the first in-house product and engineering team for the Topps.com DTC business and led a headless migration to Shopify and ContentStack, bringing stack ownership in-house and enabling merchandising and customer service to manage content, inventory, and site operations directly. Led an SEO-critical re-architecture of the SKU and category taxonomy.

DTC eCommercePlatform modernizationTeam building
$150M → $250Mrevenue, 2025 projection
30%+ / 99%+site speed gain / uptime
~15%growth in product discovery
Amazon Kindle
2017–2023
Senior Product Manager

Migrating ComiXology onto the Kindle platform

Led the migration of 1M+ accounts and 50M titles from ComiXology to Kindle with zero data loss and improved system efficiency. Launched Kindle's panel-by-panel immersive comics reading experience across iOS, Android, and web, leading a team of 14 engineers and 2 UX designers.

Platform migrationConsumer appsCross-platform
1M+ / 50Maccounts / titles migrated
Zerodata loss
50K+MAUs engaged by the new reader
Writing

Notes on Product and AI

Expanded versions of what I share on LinkedIn, including The AI Gap, a series on the gap between AI adoption mandates and the guidance people need to use AI well.

About

Creating structure in complex environments.

I began my career as a program manager at the American Chamber of Commerce in China, then worked as a marketing and eCommerce operations consultant. After an MBA at Michigan Ross, I spent more than five years as a Senior Product Manager at Amazon, then built the first in-house product and engineering team for Topps.com at Fanatics.

In 2026 I joined the College Sports Commission to lead product and operations for CAPS. Across each role, my focus has been aligning stakeholders in matrixed organizations, translating compliance and operational requirements into scalable product systems, and delivering customer-centric digital experiences.

Education
MBA, Michigan Ross
BA, Tufts University
Previously
Fanatics Collectibles
Amazon

Let's talk about what you're building.