Product Leader | AI-Enabled Strategy | Washington, DC

Product leadership across regulated, high-growth, and global-scale businesses.

I lead product and operations for CAPS at the College Sports Commission, the system of record for college athlete revenue share under the House v. NCAA settlement. I use AI in my work every day for thought partnership, roadmap prioritization, and user-facing report automation built with Claude, and I teach my team to do the same.

AI in practice Selected work Resume
Mariel Montuori

Career timeline

  1. 2017 – 2023
    Amazon
    Global consumer scale | Senior Product Manager

    GTM lead for a multi-year platform migration of 1M+ accounts and 50M titles, with zero data loss.

  2. 2023 – 2025
    Fanatics · Topps.com
    High-growth DTC | Principal Product Manager

    Built and led the first product and engineering team for the DTC channel. Revenue grew from $150M to $250M+ in two years.

  3. 2026 – Present
    College Sports Commission
    Regulated | Director, CAPS Product & Operations

    Athlete revenue share reporting and roster compliance for Division I institutions.

AI & AUTOMATION

Applying AI in non-tech-native teams.

Recently, most of my AI work has been with non-tech-native teams or in a lean environment where AI serves as a multiplier. I build tools for my own work first, then teach teams to build theirs.

FLAGSHIP

Personalized attestation reports for every member school

THE PROBLEM
Building an on-platform attestation progress tracker or custom report wasn't feasible ahead of launch. I wanted to make sure both compliance officers and the senior leaders accountable for attestation (don't work in CAPS day-to-day) had the same visibility.
WHAT I BUILT
Used Claude to design an html template and python script to generate a personalized report for each member school, then automated delivery on our EMS to the correct recipients.
WHAT CHANGED
Every two weeks for eight weeks, 319 schools and 35 conferences received a personalized progress report, reaching 1,000+ school and 100+ conference leaders. As of today, nearly all 319 schools have completed attestation (96%).
VALIDATION
Spot checks on report output and recipients before each send. Open tracking to confirm reports reached the right leaders.
Read the case study
ENABLEMENT

Rolling out AI at the College Sports Commission

Led the company's enterprise AI rollout. I coached teams as they built their own Claude skills and artifacts, and taught automation well beyond writing better prompts. 30 people across 3 teams onboarded.

PRIORITIZATION

AI-assisted roadmap prioritization

Built a Claude project loaded with CAPS context and user feedback, then worked through the roadmap to stack-rank a 75-feature backlog. Together we cut redundant features and anything that didn't solve the right problem, leaving 23 prioritized items. Created a skill to repeat the process at every roadmap checkpoint

AUTOMATION

Campaign automation

Wrote Python scripts on the Mailchimp API to automate communications to 300+ member institutions.

CCUSTOM AI WORKFLOWS

Custom Claude skills

Built Claude skills that encode my writing standards and research workflows, so every draft and brief starts from the same bar.

Selected work

Three industries, three scales
College Sports Commission2026 to present
Director, CAPS Product & Operations

Designing the first year-end attestation under the House settlement

At the close of the first cap year under the House v. NCAA settlement, every participating school had to attest that it complied with the new rules. There was no process to inherit. I designed the year-end close-out in CAPS that lets schools validate their revenue share, scholarship, and roster data, correct what's wrong, and then attest.

Regulatory compliance0 → 1 process designAI automation
Read the case study
319Division I institutions
96%completed attestation in year one
5,800+teams across Division I
Fanatics · Topps.com2023 – 2025
Principal Product Manager

Scaling a DTC business with its first in-house product team

Built the first in-house product and engineering team for the Topps.com DTC business and led a headless migration to Shopify and ContentStack, bringing stack ownership in-house and enabling merchandising and customer service to manage content, inventory, and site operations directly. Led an SEO-critical re-architecture of the SKU and category taxonomy.

DTC eCommercePlatform modernizationTeam building
$150M → $250M+revenue in two years
30%+ / 99%+site speed gain / uptime
~15%growth in product discovery
Amazon Kindle2017 – 2023
Senior Product Manager

Migrating ComiXology onto the Kindle platform

Led the migration of 1M+ accounts and 50M titles from ComiXology to Kindle with zero data loss and improved system efficiency. Launched Kindle's panel-by-panel immersive comics reading experience across iOS, Android, and web, leading a team of 14 engineers and 2 UX designers.

Platform migrationConsumer appsCross-platform
1M+ / 50Maccounts / titles migrated
Zerodata loss
50K+MAUs engaged by the new reader

My product ethos

Adaptability

A great PM can join any team or industry and make an impact. Execution, judgment, curiosity, and customer obsession transfer everywhere, while deep subject-matter expertise can come with fixed habits that stifle creative problem solving.

Curiosity

Good product work takes curiosity about your industry and the world beyond it. The inspiration for solving a problem often comes from unexpected places and people, and you only find it without blinders on.

Customer obsession

A PM's job is to be the customer's voice and advocate, whether they're buying a book or building a roster. Sometimes that means building things that don't directly feed the bottom line. When customers feel heard and friction disappears, loyalty follows.

WRITING

Notes on product and AI

All writing
AI leadership2 min read

AI FOMO is real

The shift is from doing things faster to thinking better.

Read the post
Product management2 min read

What makes a great product manager

Product management is less about authority and more about influence.

Read the post
Series on LinkedIn

The AI Gap

A series on the gap between AI adoption mandates and the guidance people need to use AI well.

Follow on LinkedIn
ABOUT ME

Shaped by many places.

  1. Brazil
  2. Taipei
  3. Shanghai
  4. Connecticut
  5. Beijing
  6. Hong Kong
  7. Singapore
  8. Nairobi
  9. Ann Arbor
  10. Washington, DC

I can't use a product without redesigning it in my head. Although I started my career in marketing, which was creative and fun, I often found myself wanting to fix the things I was selling. Product gave me the ownership I was missing.

I was born in Brazil, grew up in Taipei and Shanghai, and spent much of my adult life abroad. Years of moving around and living in other cultures made me comfortable with change, and with being uncomfortable. It also made me curious about, and appreciative of, people who see the world differently.

Outside of work, you can find me on my Kindle, reading a new fantasy novel or a pick for my book club. Most evenings end on the couch with my dog, Zuzu, and a good show, usually a British crime drama or sci-fi. I'm also the friend everyone asks for recommendations, from what to read or watch next to the latest beauty trend or the best product for their home or pet. I do a lot of research and product testing. When I'm not doing that, I'm going on walks/hikes, going to my favorite watering hole for Trivia, tinkering with my apartment's decor, or dabbling in a new hobby.

EducationMBA, Michigan Ross
BA, Tufts University
PreviouslyFanatics Collectibles
Amazon
Languages[Fluent] Portuguese and English
[Conversational] French and Spanish
[Rusty] Mandarin
[Learning now!] Italian